I'm loving it Vs Finger licking is good

I was just thinking about fast food and suddenly came these two names in my mind KFC & McD. So, just thought of blogging down my views....

Let's take a scenario , you go to a mall for shopping, you suddenly feel hungry and you look out for some eat out , for sure you can definitely see these two names " Mc Donald's and KFC ".Today's world has set its requirement high towards fast food as there is no time to prepare food not even having a time to eat a decent meal. Both the fast good giants have their own key skill in their unique foodie they offer. When it comes to hamburger it's McD and when it comes to fried chicken it's KFC, they stand unique with their dishes.

Let's have a quick look at their profiles....

Mc Donald's 

McD was started in the year in the year 1940 with its presence in 119 countries and 58 million customers a day. The mascot of McD was the hamburger headed man wearing a chef's hat later replaced by the popular Clown Man. The competitive advantage of McD is it's tasty food at small price and also customization of the menu according to countries. The ambience of the restaurant differs in settings and purpose, with the excellent drive through facility for car passengers to take away the menu. It offers decent variety of menu for both vegetarian and non vegetarians. Their key performance indicator is their express service system which was first of its kind in fast food industry.

KFC

KFC was started as a small road side restaurant around 1930 in Corbin, Kentucky. KFC was founded by Harland Sanders, is the second largest fast food chain next to McD. The restaurant was opened during Great Depression where almost all the business were shutting down, but the taste of the deep fried chicken attracted American has made the restaurant a great hit. Initially KFC was named as Sanders Court and Cafe after it's founder . Today we can see the image of a man (sanders) with the name of the company. KFC offers wide variety of Grilled and roasted Chicken.

Whether it's McD or KFC , it's sure both the meal are really enjoyable and best of its kind. But, McD seems to be the best than compared to KFC for fewer reasons like, KFC doesn't provide a good menu for vegetarian lovers. Moreover McD beats KFC in terms of campaign and advertising . McD tries to attract customers with great exciting offers , presenting toys n specialized meal to kids and also organizes fest whereas KFC seems to have lesser customer interaction and entertainment.

Apart from these, for sure the taste buds starts salvation when we hear both the names . For sure both the fast food gaints will surely attract next generation youngster!

Google's new project "Tango"

Google unwraps it's new 3D sensing smart phone project "Tango". This is yet another milestone by the internet giant.Google has announced an experimental project "Tango Smartphone platform" which is embedded with a vision processor named Myraid 1.

According to google....

Current prototype is a 5” phone containing customized hardware and software designed to track the full 3D motion of the device, while simultaneously creating a map of the environment. These sensors allow the phone to make over a quarter million 3D measurements every second, updating its position and orientation in real-time, combining that data into a single 3D model of the space around you.

It runs Android and includes development APIs to provide position, orientation, and depth data to standard Android applications written in Java, C/C++, as well as the Unity Game Engine. These early prototypes, algorithms, and APIs are still in active development. So, these experimental devices are intended only for the adventurous and are not a final shipping product.

Where can this be used?

What if you could capture the dimensions of your home simply by walking around with your phone before you went furniture shopping? What if directions to a new location didn’t stop at the street address? What if you never again found yourself lost in a new building? What if the visually-impaired could navigate unassisted in unfamiliar indoor places? What if you could search for a product and see where the exact shelf is located in a super-store?

Imagine playing hide-and-seek in your house with your favorite game character, or transforming the hallways into a tree-lined path. Imagine competing against a friend for control over territories in your home with your own miniature army, or hiding secret virtual treasures in physical places around the world?

Sure without doubt this would be next generation smartphone!

*Source:Google

Facebook Era - Facebook to buy Whatsapp

The social media giant Facebook will buy the mobile messaging giant Whatsapp for $19 billion. This is an awesome move by Facebook after it's acquisition of the photo sharing service provider Instagram in 2012 to bring more younger users into the social media.

                               

To note that , Whatsapp was founded by a Ukrainian college dropout, Jan Koun and alumnus of Stanford , Brain Acton. Whatsapp has around 450 million users in last five years. This deal of social media giant moving closer to the heart of mobile communication will surely bring more new users into Facebook .

But there is always a question in the mind about Data security. Will there be a security issues with the users private data? Whatsapp being accessing your contacts as such , now it may be a concern whether Facebook will be able to access the same. But, the deal says that Whatsapp will be functioning as a separate entity , so the threat towards the security may be lesser. But, still Facebook should be responsible in handling the user's data. I feel it's apt to name it as "Facebook era", don't you feel the same!

Instaclique – No more lonley online shopping

Its really nice to see a online platform , which allows the online customers to solicit views and experiences of friends and relatives before confirming their buying decision.

Instaclique – www.instaclique.com , a one year old startup steps in to enable a digital platform which helps those who are buying online to compare and check with others before making a actual purchase. So, this facility my convert browsers into buyers for shopping sites.

One of the instaclique user quote : “We’ve increased our engagement on site with the help of Instaclique. Our bounce rate reduced, time spent on site by our customers increased, and pages viewed also went up significantly. The system deployed quickly and helped us leverage social context to influence our customers positively. We used Instaclique’s analysis and reports to execute targeted marketing campaigns for our customers. With Instaclique, the online store is very easy to navigate and manage. The Instaclique team has played a critical role in our success and their knowledge of not only the technology, but of the industry’s best practices has been very valuable to Satyapaul” – Ashish Kher – CIO Satyapaul

Well, How does this instaclique Work ?  This is the flowchart of their principle..

May be the Ecommerce /online shopping sites can utilize this service inorder to increase their revenue.

Google buys Nest for $3.2 billion

Yet another milestone by Google, it buys the smart thermostat maker for $3.2 billion.

What made Google to acquire the smart thermostat maker? Does it really help Nest? The answer is yes. If we dig the past, Google was into a thermostat business called as energy sense, which was to be closed in 2011 after several attempts. Google wanted to gain access to the energy monitoring system  and nest is best known for its thermostat, especially the so called Nest Learning Thermostat, which learns the temperature preferences of the users which can save energy and smoke alarms that can keep the family safe. Nest wanted to increase the reach among the users and this acquisition will be a mutual benefit.

Google had also accquired Motorola Mobility two years before for $12.5 billion.Been said that, this means Google is taking more serious move towards hardware and software than just providing a search engine and online platform.

May be in the near future like whirlpool, LG we may also have loyal customers for Google when it comes to home automation.

Humorous commercials- New promotional strategy

Humorous commercial have increased a lot among the companies inorder to get the customer attention. Studies say that humorous commercials increase  brand recall among the consumers. Say, for an example , PepsiCo's new 7 up add , where a person dances in front of the person who feels low and exhausted and gives a quote "feel Up". The cockroach killer HIT , where a couple tries to save a cockroach so that it would go and kill other cockroaches in home. Even the snickers commercial where a person turns into an actress because he is hungry and gets back to normal after having a bite. So, its seriously interesting tat people remember the ads which involve emotions and humour.

If humour is used in a right way, sure the companies can attract the customers and also it can increase brand recall. But , if there is a overdosage of humour , there are chance where customers can recall the commercial but not the brand.

Samsung replaces Nokia in Indian Market

When we hear the word smartphone, the brand that comes to the mind immediately is Samsung. Few years before everyone's choice of mobile was Nokia, but today it has changed to Samusung. Few say, it's the android platform which has made samsung to gain the market share in India. When we analyse , it seems to be true. Most of the youngsters today love the android platform of Samsung rather than the Symbian platform of Nokia.

Adding to it, findings of TRA's Brand Trust Report 2014 put samsung as the most trusted brand in India. According to me Samsung has wisely used 4ps, the product and the price has Made a top notch competitive edge than compared to other products in the market.Samsung has also made a wise use of promotion strategy where it has created a cognitive impact int he minds of consumers and also a strong belief towards the product.

In the near future Samsung has to take a look into its physical appearance because, almost all the models looks the same irrespective of the price.