Wednesday, February 5, 2014

Samsung replaces Nokia in Indian Market

When we hear the word smartphone, the brand that comes to the mind immediately is Samsung. Few years before everyone's choice of mobile was Nokia, but today it has changed to Samusung. Few say, it's the android platform which has made samsung to gain the market share in India. When we analyse , it seems to be true. Most of the youngsters today love the android platform of Samsung rather than the Symbian platform of Nokia.

Adding to it, findings of TRA's Brand Trust Report 2014 put samsung as the most trusted brand in India. According to me Samsung has wisely used 4ps, the product and the price has Made a top notch competitive edge than compared to other products in the market.Samsung has also made a wise use of promotion strategy where it has created a cognitive impact int he minds of consumers and also a strong belief towards the product.

In the near future Samsung has to take a look into its physical appearance because, almost all the models looks the same irrespective of the price. 




No comments:

Post a Comment

Discussion Space: