I guess its
September (Forgot the date), it’s really when newspaper spoke to me. The entire
town woke up with this cool and innovative ad campaign run by Volkswagen India
in leading dailies like The Times of India and The Hindu. This is the first
ever attempt of advertising through a 'talking newspaper'. The campaign was for
its latest out bringing called the Volkswagen Vento and it ran across five
metros, namely Mumbai, Pune, Delhi, Bangalore and Chennai.
As a marketer,
if someone has a question “Does advertisements have impact in buying decision?”,
the answer would be definitely “Yes!”. I really love all the commercials of
Vento, May be that’s what created a passion in me to buy that car. Still today,
I haven’t seen any innovative ad similar to that.
I really
feel that Volkswagen never compromises when it comes to innovation, be in its
product or advertising. The company takes all its work so seriously, to bring
out the best. Even the tag line “it is THE car not A car” evokes attention of both,
that they are a German engineering company and confidence in their product.
