Thursday, March 27, 2014

E-commerce booms in India !

Ease of buying things by sitting at home or office, avoiding heavy traffics, finding a parking space makes the E-commerce to gain its strength in India.

Flipkart, Snapdeal and Myntra are a few startups that changed the people’s mindset and drove them to purchase accessories, books online. Now, world’s biggest retailers including Amazon, Walmart and eBay are rushing to capture their market share in India.



India’s e-commerce market is projected to grow sevenfold to $22 billion in the next five years, as Internet infrastructure improves further, making it easier for the country’s nearly 200 million online population to shop on-the-go. India’s e-commerce market is currently worth $3.1 billion.

An important factor helping e-commerce growth in categories such as fashion, home decor, jewelry and baby care, is growing influence of women shoppers. Myntra, nearly doubled in value from $278 million in 2012 to $559 million in 2013. Even mobile commerce is also picking up with a few companies like book my show, Paytm etc.


May be in the near future, India can also see few E-commerce giants like Instacart which helps to shop groceries online. But the biggest bottleneck for internet business in India is going to be the existing regulations that don’t seem to be in sync with the new business models.

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